Dear Sir,

Refer our meeting on 16/03/15 at your esteemed office.

I am sharing below the process being followed by one of our customer – Jabong, for receiving request from customers to send them SMS communication, which includes promotional offers.

Jabong is a responsible and leading Ecommerce company in India.

Process followed by Jabong:

1. How Does Someone Qualify for SMS Campaigns?

- Anyone who makes a purchase qualifies for SMS campaigns post their purchase. We reach out to all customers whose transaction date is less than 180 days old, whilst we filter out on DND customers once their last transaction date becomes older than 180 days.

We also wish to reach out to Non-DND(NDND) leads who have registered on the website and hence had updated our TnCs section (http://www.jabong.com/terms_and_conditions/). Quoting verbose:

Channel Subscription:

By providing your data, you agree to be communicated by us via email and sms to facilitate your navigation of and shopping from the website. We may communicate promotional offers periodically and as and when required.

2. SMS Frequency:

- Current SMS frequency is 3 per week, which makes it roughly 12 per month. We wish to add frequency as a part of the Manage Subscriptions Section soon just like we do for Email. (PFA for reference: https://www.jabong.com/customer/newsletter/manage/) Quoting verbose:

How often would you like us to send newsletters to you (will do it similarly for SMS as well)

( ) Daily
( ) 2-3 times a week
( ) Once a week

3. SMS Opt Out

- Currently SMS Opt Out program (automated optout) and calls to CC (manual optout) are the 2 ways in which SM Opt Outs are handled. This data is stored in our warehouse and we continuously use it to update the SMS Permission Status variable in our Contacts_List. We do mention that changes might take 72 hours to reflect.

I need your feedback on the above process, and that we can continue with the same to send SMS under transactional category.

Regards,

Sidhant