I search something on internet and a thousands of results crop up. I take a look at them and u find out which one is fake and which is not. Now in future my isp will force feed me the info and i will consume it because only that will be available to me. Net neutrality is important in the sense that the content of internet is not owned by my isp but by the person who uploaded it. My ISP's job is to get that content to me without any bias if that doesnt happen then we loose the very freedom that we are proud of...